most of them look like glossy poster paper because they are likely inside front cover ads, or back cover ads, or inside back cover ads (since all of those, along with the front cover, are printed on a single double sided sheet of paper which is then folded. One sheet, four pages.
This one, he got a little lazy or thought the 007 connection was good, and he took an inside page, note the newsprint paper
https://www.ebay.com/itm/1983-Victory-Games-James-Bond-007-Framed-11x14-ORIGINAL-Vintage-Advertisement/362848288784?hash=item547b718010:g:Cd4AAOSwqwxd8qD2