I am a huge numbers/data driven person, but I don't get why so many are pushing to get pop reports.
Maybe I'm missing something, but I just don't believe one can extrapolate that much useful data from a process that really only took off what, a couple years ago, and has very limited visibility to the entire population.
I usually find those that push numbers will do so in pursuit of their own interest. Statistics can, and often do, lie.