Hybrid | 445 Posted October 23, 2019 Share Posted October 23, 2019 Talking with @OptOut he raised a question. What was the point of registration cards? I'm curious to know myself. Link to comment Share on other sites More sharing options...
RalliArtEvo | 44 Posted October 23, 2019 Share Posted October 23, 2019 Assuming you're talking about the pack in slips that came with games, they were used for marketing purposes and to collect data. Sometimes I'd get mailers from companies that I sent the reg card into which included everything from postcards advertising upcoming releases to VHS promo videos. Link to comment Share on other sites More sharing options...
broncofantd793 | 138 Posted October 24, 2019 Share Posted October 24, 2019 The difference is to differentiate between CIB and complete! I'm just kidding. I've wondered about doing a little research to see if a company were still at a location, then send a couple of them in. They'd probably go right in the trash since there are much more efficient ways of collecting data on the target audience, but still. Link to comment Share on other sites More sharing options...
OptOut | 8,950 Posted October 24, 2019 Share Posted October 24, 2019 I was wondering what was in it from the consumer's point of view, mainly... I know that companies sometimes offered freebies or prize draws for those who returned the reg cards, such as the fabled Zombie Nation YO YO! But most of the time it seems totally pointless to send it back in... Link to comment Share on other sites More sharing options...
DK | 277 Posted October 25, 2019 Share Posted October 25, 2019 Don't modern appliances like TVs and such still ask you to register your product? Besides collecting data about their user base, presumably they could notify you if there was ever a recall or some kind of warranty issue. Link to comment Share on other sites More sharing options...
DoctorEncore | 3,691 Posted October 25, 2019 Share Posted October 25, 2019 On 10/23/2019 at 11:23 AM, RalliArtEvo said: Assuming you're talking about the pack in slips that came with games, they were used for marketing purposes and to collect data. Sometimes I'd get mailers from companies that I sent the reg card into which included everything from postcards advertising upcoming releases to VHS promo videos. This is pretty much it. This data gathering allowed for targeted marketing when demographics weren't as easily accessible as they are today. They would occasionally throw you a bone like a poster, coupon, or chance to buy directly from the company. In the PS1 days, registering might even net you a free demo disc for an upcoming game. That's how I got my God of War demo disc. Link to comment Share on other sites More sharing options...
Pats1717 | 62 Posted October 26, 2019 Share Posted October 26, 2019 Yes data gathering on games and the occasional offer. For systems also for recall notification Link to comment Share on other sites More sharing options...
Recommended Posts
Create an account or sign in to comment
You need to be a member in order to leave a comment
Create an account
Sign up for a new account in our community. It's easy!
Register a new accountSign in
Already have an account? Sign in here.
Sign In Now